Copy of Gambling Problem CalL 1-800-GAMBLER or 877-8-HOPENYtext HOPENY (467369) (NY). Help

AN EXPOSÉ ON THE LEGALIZATION AND ADVERTISING OF SPORTS-BETTING

THE
FINE
PRINT

Understanding Sports-Betting

Since its legalization in 2018, sports-betting has become synonymous with the everyday consumption of sport.

How do they do it?

How do sports-gambling companies advertise? Is there a mandate for companies to advertise ethically? Learn about the advertising techniques that various companies use to draw in new sports-betters.

Techniques and Sports-Books

Screenshot-2023-12-06-at-8.56.20 PM-1.png

Risk-Free Bets

Sports-books use tactics like offering bonus bets and promotions to help convince potential bettors to enroll.

Celebrity
Endorsements

From using professional athletes as spokespeople to popular music artists, using celebrities to appeal to a wide audience has become a popular tactic for sports books.

Broadcast Integration

Sports books partner with local and national networks, further creating an immersive experience for fans that doesn't allow for a separation of gambling and viewing.

Resources and Support

The ultimate goal of this site is to make the fine print just a little bit bigger, and explore the industry of sports gambling with an emphasis on the way that sports-books advertise.

Read on for more helpful resources regarding the future of sports-gambling and assessing the risk associated.